Erfolgsfaktoren einer E-Commerce-Website: Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel (Betriebswirtschaftliche . . ... gekoppelter Systeme und Electronic Business)

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Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung - als zentrale Antezedenz der Kaufabsicht - positiv im E-Commerce beeinflussen lässt. Die Ergebnisse können als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen.

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EAN/ISBN:: 9783834923189
Edition:: 2010
Medium:: Paperback
Number of pages:: 348
Publication date:: 2010-04-27
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834923189
Edition:: 2010
Medium:: Paperback
Number of pages:: 348
Publication date:: 2010-04-27
Publisher:: Gabler Verlag
Languages:: german

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