Preis-Promotions im Automobilverkauf (Forum Marketing)

Description

Christopher Zerres untersucht den Nutzen, den Konsumenten in Verbindung mit Preis-Promotions im Zusammenhang mit dem Verkauf von Neuwagen tatsächlich wahrnehmen und welche Faktoren einen derartigen Nutzen beeinflussen. Auf Basis der Ergebnisse einer umfangreichen und mehrstufigen empirischen Untersuchung formuliert der Autor Empfehlungen zur Optimierung des Einsatzes von Preis-Promotions.

Product details

EAN/ISBN:: 9783834923158
Edition:: 2010
Medium:: Paperback
Number of pages:: 332
Publication date:: 2010-04-15
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834923158
Edition:: 2010
Medium:: Paperback
Number of pages:: 332
Publication date:: 2010-04-15
Publisher:: Gabler Verlag

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