Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus (German Edition)

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Description

Christina Raasch entwickelt ein umfassendes Ordnungsschema der durch forschende pharmazeutische Anbieter einsetzbaren Patentauslaufstrategien und analysiert diese im Detail. Anschließend leitet sie die Erfolgsfaktoren der Strategieimplementierung ab und stellt sie anhand von vier Fallstudien bedeutender Patentausläufe der letzten Jahre den Erfahrungen aus der Unternehmenspraxis gegenüber.

Product details

EAN/ISBN:: 9783834925237
Edition:: 2
Medium:: Paperback
Number of pages:: 296
Publication date:: 2010-07-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834925237
Edition:: 2
Medium:: Paperback
Number of pages:: 296
Publication date:: 2010-07-28
Publisher:: Gabler Verlag
Languages:: german

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