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    Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte

     
    From Alexander Deichsel
    Only 1 items left in stock
    Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte

    Description

    Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beiträge renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz - der Marke. Themenschwerpunkt dieser Ausgabe ist "Markenmobilisierung". Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der Uhren-Traditionsmarke A. Lange & Söhne, den Injoy Fitness-Studios, dem Südtiroler Waffelhersteller Loacker sowie dem Gräfe und Unzer Verlag.

    Product details

    EAN/ISBN:
    9783834925336
    Edition:
    2011
    Medium:
    Bound edition
    Number of pages:
    282
    Publication date:
    2010-10-14
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834925336
    Edition:
    2011
    Medium:
    Bound edition
    Number of pages:
    282
    Publication date:
    2010-10-14
    Publisher:
    Gabler Verlag
    Languages:
    german

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