Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition): Diagnose - Prognose - Handlungsempfehlungen

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Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses für den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lösungsansätzen präsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform.

Product details

EAN/ISBN:: 9783834924582
Edition:: 2011
Medium:: Paperback
Number of pages:: 460
Publication date:: 2011-01-13
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834924582
Edition:: 2011
Medium:: Paperback
Number of pages:: 460
Publication date:: 2011-01-13
Publisher:: Gabler Verlag
Languages:: german

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