Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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Description

Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Product details

EAN/ISBN:: 9783834924537
Edition:: 2010
Medium:: Paperback
Number of pages:: 244
Publication date:: 2010-10-01
Publisher:: Gabler
Languages:: english

EAN/ISBN:: 9783834924537
Edition:: 2010
Medium:: Paperback
Number of pages:: 244
Publication date:: 2010-10-01
Publisher:: Gabler
Languages:: english

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