Dynamische Prozesse der Internationalisierung: Theoriegeleitete empirische Analyse familiengeführter KMU (Handel und Internationales Marketing / Retailing and International Marketing) (German Edition)

Description

Martin Jager analysiert die internationale Entwicklung familiengeführter KMU, verbunden mit dem Wandel interner Strukturen, Systeme und Kultur sowie dem internationalen Erfolg als resultierende Zielgröße.

Product details

EAN/ISBN:: 9783834924476
Edition:: 2010
Medium:: Paperback
Number of pages:: 324
Publication date:: 2010-06-30
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834924476
Edition:: 2010
Medium:: Paperback
Number of pages:: 324
Publication date:: 2010-06-30
Publisher:: Gabler Verlag

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