Vertrauensaufbau bei virtueller Kommunikation durch Ähnlichkeitswahrnehmung (Forschungsgruppe Konsum und Verhalten) (German Edition)

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Auf der theoretischen Grundlage des Symbolischen Interaktionismus untersucht Angelika Eichenlaub den Zusammenhang zwischen Vertrauen und Vertrauenskultur und zeigt, wie trotz virtueller Kommunikation eine Vertrauenskultur entstehen kann.

Product details

EAN/ISBN:: 9783834924315
Edition:: 2010
Medium:: Paperback
Number of pages:: 224
Publication date:: 2010-07-15
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834924315
Edition:: 2010
Medium:: Paperback
Number of pages:: 224
Publication date:: 2010-07-15
Publisher:: Gabler Verlag
Languages:: german

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