Vertrauen in Kundenbeziehungen (Marketing-Management) (German Edition)

Description

Alexander Rossmann zeigt auf, wie sich das Vertrauen von Kunden stimulieren lässt und welche Verhaltensweisen zu vermeiden sind. Dabei werden personale und organisationale Vertrauensstrategien konzeptionell entwickelt und am Beispiel der IT-Branche empirisch untersucht.

Product details

EAN/ISBN:: 9783834921888
Edition:: 2010
Medium:: Paperback
Number of pages:: 364
Publication date:: 2010-02-24
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834921888
Edition:: 2010
Medium:: Paperback
Number of pages:: 364
Publication date:: 2010-02-24
Publisher:: Gabler Verlag
Languages:: german

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