Krankenkassenmarketing in Online-Communities: Eine Feasibility-Studie am Beispiel von StudiVZ (German Edition)

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Die Autorinnen der Studie untersuchen die Potenziale von Marketingmaßnahmen gesetzlicher Krankenkassen im Rahmen von Online-Communities mit Fokus auf studiVZ, dem deutschen Marktführer unter den virtuellen sozialen Netzwerken.

Product details

EAN/ISBN:: 9783834921451
Edition:: 2010
Medium:: Paperback
Number of pages:: 204
Publication date:: 2010-01-14
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834921451
Edition:: 2010
Medium:: Paperback
Number of pages:: 204
Publication date:: 2010-01-14
Publisher:: Gabler Verlag
Languages:: german

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