Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)

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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Product details

EAN/ISBN:: 9783834921116
Edition:: 2010
Medium:: Bound edition
Number of pages:: 424
Publication date:: 2010-06-25
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834921116
Edition:: 2010
Medium:: Bound edition
Number of pages:: 424
Publication date:: 2010-06-25
Publisher:: Gabler Verlag

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