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    Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)

     
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    Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)

    Description

    The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

    Product details

    EAN/ISBN:
    9783834921116
    Edition:
    2010
    Medium:
    Bound edition
    Number of pages:
    424
    Publication date:
    2010-06-25
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783834921116
    Edition:
    2010
    Medium:
    Bound edition
    Number of pages:
    424
    Publication date:
    2010-06-25
    Publisher:
    Gabler Verlag

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