Kennzahlenmodell zur Erfolgsbewertung des E-Commerce: Analyse am Beispiel eines Mehrkanaleinzelhändlers (German Edition)

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Claudia Hienerth entwickelt ein Modell zur Erfolgsbewertung des Online-Vertriebs für einen Mehrkanaleinzelhändler. Es ermöglicht die Messung von Kannibalisierungs- und Synergieeffekten zwischen dem Web-Shop und dem stationären Einzelhandel.

Product details

EAN/ISBN:: 9783834921024
Edition:: 2010
Medium:: Paperback
Number of pages:: 204
Publication date:: 2010-01-14
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834921024
Edition:: 2010
Medium:: Paperback
Number of pages:: 204
Publication date:: 2010-01-14
Publisher:: Gabler Verlag
Languages:: german

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