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    Kennzahlenmodell zur Erfolgsbewertung des E-Commerce: Analyse am Beispiel eines Mehrkanaleinzelhändlers (German Edition)

     
    From Claudia Hienerth
    Only 1 items left in stock
    Kennzahlenmodell zur Erfolgsbewertung des E-Commerce: Analyse am Beispiel eines Mehrkanaleinzelhändlers (German Edition)

    Description

    Claudia Hienerth entwickelt ein Modell zur Erfolgsbewertung des Online-Vertriebs für einen Mehrkanaleinzelhändler. Es ermöglicht die Messung von Kannibalisierungs- und Synergieeffekten zwischen dem Web-Shop und dem stationären Einzelhandel.

    Product details

    EAN/ISBN:
    9783834921024
    Edition:
    2010
    Medium:
    Paperback
    Number of pages:
    204
    Publication date:
    2010-01-14
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834921024
    Edition:
    2010
    Medium:
    Paperback
    Number of pages:
    204
    Publication date:
    2010-01-14
    Publisher:
    Gabler Verlag
    Languages:
    german

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    Used - good
    €7.99
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