Praxiswissen Anzeigenverkauf: So Gelingt Die Kommunikation Zwischen Verlag, Agentur und Kunde (German Edition)

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"Praxiswissen Anzeigenverkauf" liefert einen kompletten Werkzeugkasten für alle, die im Anzeigengeschäft noch erfolgreicher werden wollen. Das Buch behandelt die wichtigsten Aspekte des Anzeigengeschäfts von den Formen und Möglichkeiten der Anzeigenwerbung, Mediaplanung, Werbewirkung und Testverfahren bis hin zu den rechtlichen Besonderheiten der Anzeigenwerbung.

Product details

EAN/ISBN:: 9783834920942
Edition:: 2010
Medium:: Paperback
Number of pages:: 292
Publication date:: 2010-05-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834920942
Edition:: 2010
Medium:: Paperback
Number of pages:: 292
Publication date:: 2010-05-12
Publisher:: Gabler Verlag
Languages:: german

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