Organising User Communities for Innovation Management (Innovation und Entrepreneurship)

Description

Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

Product details

EAN/ISBN:: 9783834920843
Edition:: 2010
Medium:: Paperback
Number of pages:: 149
Publication date:: 2009-12-11
Publisher:: Gabler Verlag
Languages:: english

EAN/ISBN:: 9783834920843
Edition:: 2010
Medium:: Paperback
Number of pages:: 149
Publication date:: 2009-12-11
Publisher:: Gabler Verlag
Languages:: english

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