Marktorientiertes Personalmanagement durch Employer Branding: Theoretisch-konzeptioneller Zugang und empirische Evidenz (German Edition)

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Christoph Stritzke untersucht theoretische Hintergründe der Markenführung für Arbeitgeber, entwickelt ein Gestaltungs- und Wirkungsmodell von Employer Branding und liefert auf der Basis einer empirischen Erhebung in Unternehmen einen Einblick in das Verständnis von Employer Branding in der Praxis.

Product details

EAN/ISBN:: 9783834919083
Edition:: 2010
Medium:: Paperback
Number of pages:: 280
Publication date:: 2010-07-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834919083
Edition:: 2010
Medium:: Paperback
Number of pages:: 280
Publication date:: 2010-07-28
Publisher:: Gabler Verlag
Languages:: german

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