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    Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen

     
    From Gerhard Raab
    Only 3 items left in stock
    Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen

    Description

    Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinärer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse für das Marketing zu generieren.

    Product details

    EAN/ISBN:
    9783834918314
    Edition:
    2. Aufl. 2009
    Medium:
    Paperback
    Number of pages:
    353
    Publication date:
    2009-09-15
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834918314
    Edition:
    2. Aufl. 2009
    Medium:
    Paperback
    Number of pages:
    353
    Publication date:
    2009-09-15
    Publisher:
    Gabler Verlag
    Languages:
    german

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