Kompetenzbasiertes Markenmanagement in Verlagsunternehmen: Ein explorativer Ansatz (Marketing-Management)

Description

Cornelia Geißler zeigt, wie sich ein ganzheitlicher Ansatz aus dem strategischen Management für das Führen von Marken und insbesondere Medienmarken verwenden lässt. Die Idee des "kompetenzbasierten Medienmarkenmanagements" integriert Aspekte wie Marktumfeld, organisationsspezifische Kriterien und Mitarbeiterführung.

Product details

EAN/ISBN:: 9783834917959
Edition:: 2009
Medium:: Paperback
Number of pages:: 280
Publication date:: 2009-09-24
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834917959
Edition:: 2009
Medium:: Paperback
Number of pages:: 280
Publication date:: 2009-09-24
Publisher:: Gabler Verlag
Languages:: german

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