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Crossmediale Pressearbeit: Unternehmensbotschaften über klassische und neue Kanäle gekonnt platzieren

 
From Wolfgang Immerschitt
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Crossmediale Pressearbeit: Unternehmensbotschaften über klassische und neue Kanäle gekonnt platzieren

Description

Warum schaffen es einige Unternehmen besser als andere, ihre Botschaften in den Medien zu platzieren? Die Lösung ist eine Rezeptur aus PR-Handwerk, Kreativität, Beziehungsmanagement und zunehmend einem Verständnis für neue Medien. Denn Medienarbeit bedeutet immer mehr Multimedialität. Wolfgang Immerschitt zeigt in diesem Buch, wie es gelingt, MP3, HD-TV & Co. neben traditionellen Instrumenten gekonnt für die Unternehmens-PR zu nutzen.

Product details

EAN/ISBN:
9783834917485
Edition:
2010
Medium:
Paperback
Number of pages:
198
Publication date:
2010-08-13
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834917485
Edition:
2010
Medium:
Paperback
Number of pages:
198
Publication date:
2010-08-13
Publisher:
Gabler Verlag
Languages:
german

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