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    Crossmediale Pressearbeit: Unternehmensbotschaften über klassische und neue Kanäle gekonnt platzieren

     
    From Wolfgang Immerschitt
    Only 1 items left in stock
    Crossmediale Pressearbeit: Unternehmensbotschaften über klassische und neue Kanäle gekonnt platzieren

    Description

    Warum schaffen es einige Unternehmen besser als andere, ihre Botschaften in den Medien zu platzieren? Die Lösung ist eine Rezeptur aus PR-Handwerk, Kreativität, Beziehungsmanagement und zunehmend einem Verständnis für neue Medien. Denn Medienarbeit bedeutet immer mehr Multimedialität. Wolfgang Immerschitt zeigt in diesem Buch, wie es gelingt, MP3, HD-TV & Co. neben traditionellen Instrumenten gekonnt für die Unternehmens-PR zu nutzen.

    Product details

    EAN/ISBN:
    9783834917485
    Edition:
    2010
    Medium:
    Paperback
    Number of pages:
    198
    Publication date:
    2010-08-13
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834917485
    Edition:
    2010
    Medium:
    Paperback
    Number of pages:
    198
    Publication date:
    2010-08-13
    Publisher:
    Gabler Verlag
    Languages:
    german

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