Identifikation und Ausschöpfung von Up-Selling-Potenzialen: Ein Beitrag zur Segmentierung von Aufsteigern (Unternehmensführung und Marketing) (German Edition)

Description

André Pohlkamp entwickelt ein mehrstufiges, potenzialorientiertes Segmentierungsverfahren, welches die Erfassung, Erklärung sowie Steuerung des Kundenverhaltens im Kontext des Verkehrsdienstleistungsbereichs ermöglicht.

Product details

EAN/ISBN:: 9783834919618
Edition:: 2010
Medium:: Paperback
Number of pages:: 244
Publication date:: 2009-11-17
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834919618
Edition:: 2010
Medium:: Paperback
Number of pages:: 244
Publication date:: 2009-11-17
Publisher:: Gabler Verlag

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