Produktzugaben. Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsförderung

Description

Dr. Sascha Hoffmann analysiert die Wirksamkeit unterschiedlicher Produktzugaben am Beispiel des Zeitschriftenmarktes und untersucht, von welchen Faktoren ihre Wirksamkeit beeinflusst wird. Für den praktischen Einsatz von Produktzugaben entwickelt er wichtige Implikationen und Handlungsempfehlungen.

Product details

EAN/ISBN:: 9783834916792
Edition:: 2010
Medium:: Paperback
Number of pages:: 208
Publication date:: 2011-12-30
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834916792
Edition:: 2010
Medium:: Paperback
Number of pages:: 208
Publication date:: 2011-12-30
Publisher:: Gabler Verlag
Languages:: german

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