Multinationale Unternehmen und die "Base of the Pyramid": Neue Perspektiven von Corporate Citizenship und Nachhaltiger Entwicklung

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Rüdiger Hahn diskutiert mit dem Ansatz "Base of the Pyramid" Geschäftsmodelle, die die "Ärmsten der Armen" in effiziente Marktstrukturen und unternehmerische Wertschöpfungsketten einbinden sollen. Er untersucht, ob und wie solche Geschäftsmodelle entwicklungs- und nachhaltigkeitsfördernd sind, und setzt sich intensiv mit der aktuellen Diskussion um Corporate Citizenship und Corporate Responsibility auseinander.

Product details

EAN/ISBN:: 9783834916433
Edition:: 2009
Medium:: Paperback
Number of pages:: 296
Publication date:: 2009-04-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834916433
Edition:: 2009
Medium:: Paperback
Number of pages:: 296
Publication date:: 2009-04-28
Publisher:: Gabler Verlag
Languages:: german

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