Individualisierung von Kollektivleistungen: Strategische Optionen für Wirtschaftsverbände (NPO-Management)

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Ulrich Lotz entwickelt einen neuen Betrachtungsansatz zur Schaffung von Nutzentransparenz bei verbandlichen Kollektivleistungen und zeigt strategische Optionen auf, mit deren Hilfe Wirtschaftsverbände individualisierte, mit Alleinstellungsmerkmalen ausgestattete Strategien entwickeln, selektieren und situationsadäquat implementieren können.

Product details

EAN/ISBN:: 9783834913289
Edition:: 2009
Medium:: Paperback
Number of pages:: 360
Publication date:: 2008-11-13
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834913289
Edition:: 2009
Medium:: Paperback
Number of pages:: 360
Publication date:: 2008-11-13
Publisher:: Gabler Verlag
Languages:: german

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