Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

Description

Autoren aus Wissenschaft und Praxis präsentieren fundierte Konzepte und Methoden für das Management internationaler Dienstleistungsmarken. Anhand erfolgreicher Praxisbeispiele geben hochrangige Unternehmensvertreter Einblicke in die wesentlichen Entscheidungsfelder des internationalen Markenmanagements und entwickeln Lösungsansätze für einen nachhaltigen Internationalisierungserfolg.

Product details

EAN/ISBN:: 9783834913296
Edition:: 2009
Medium:: Bound edition
Number of pages:: 447
Publication date:: 2008-12-11
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783834913296
Edition:: 2009
Medium:: Bound edition
Number of pages:: 447
Publication date:: 2008-12-11
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

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