Unternehmensreputation: Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller

Only 1 items left in stock

Description

Sandra Kirstein entwickelt auf Basis hochaktueller wissenschaftlicher Erkenntnisse ein komplexes lineares Strukturgleichungsmodell, das es ermöglicht, die strategische Wirkung der Unternehmensreputation im Kaufentscheidungsprozess von Konsumenten zu analysieren. Am Beispiel deutscher Automobilhersteller erbringt die Autorin erstmalig den Nachweis eines positiven Zusammenhangs zwischen Corporate Social Responsibility und dem Kauf eines Automobils.

Product details

EAN/ISBN:: 9783834912015
Edition:: 2009
Medium:: Paperback
Number of pages:: 392
Publication date:: 2009-03-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834912015
Edition:: 2009
Medium:: Paperback
Number of pages:: 392
Publication date:: 2009-03-12
Publisher:: Gabler Verlag
Languages:: german

Shipping

Buy on Amazon

The edition supplied may vary.

Condition

Learn more

Condition€7.99

Used - good

€7.99

available immediately

New €74.99 You save €67.00 (89%)

€7.99

incl. VAT, plus Shipping costs

Checked second-hand items
Free shipping from €19
With you in 2-4 working days

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here