Modellierung des Kundenwertes: Ein branchenübergreifender Ansatz (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim)

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Viviana Steiner entwickelt ein branchenübergreifend anwendbares Customer Lifetime Value Modell und zeigt dessen erfolgreichen Einsatz bei einer Bank, einem Telekommunikations-, einem Pharma- und einem Chemieunternehmen.

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EAN/ISBN:: 9783834916266
Edition:: 2009
Medium:: Paperback
Number of pages:: 188
Publication date:: 2009-03-25
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834916266
Edition:: 2009
Medium:: Paperback
Number of pages:: 188
Publication date:: 2009-03-25
Publisher:: Gabler Verlag

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