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    Preismanagement auf Business-to-Business-Märkten: Preisstrategie - Preisbestimmung - Preisdurchsetzung

     
    From Christian Homburg
    Only 1 items left in stock
    Preismanagement auf Business-to-Business-Märkten: Preisstrategie - Preisbestimmung - Preisdurchsetzung

    Description

    Die Professionalisierung des Preismanagements ist einer der wichtigsten Stellhebel zur Profitsteigerung. Namhafte Experten aus Wissenschaft und Praxis stellen in ihren Beiträgen zentrale Entscheidungsfelder hinsichtlich der Preisstrategie, Preisinstrumente, Preisfindung und der Umsetzung von Preismaßnahmen auf Business-to-Business-Märkten vor. Erfahrungsberichte aus zahlreichen Branchen zeigen darüber hinaus konkrete Anwendungsbeispiele und Best Practices auf.

    Product details

    EAN/ISBN:
    9783834915597
    Edition:
    2011
    Medium:
    Bound edition
    Number of pages:
    423
    Publication date:
    2011-03-15
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834915597
    Edition:
    2011
    Medium:
    Bound edition
    Number of pages:
    423
    Publication date:
    2011-03-15
    Publisher:
    Gabler Verlag
    Languages:
    german

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