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Preismanagement auf Business-to-Business-Märkten: Preisstrategie - Preisbestimmung - Preisdurchsetzung

 
From Christian Homburg
Only 2 items left in stock
Preismanagement auf Business-to-Business-Märkten: Preisstrategie - Preisbestimmung - Preisdurchsetzung

Description

Die Professionalisierung des Preismanagements ist einer der wichtigsten Stellhebel zur Profitsteigerung. Namhafte Experten aus Wissenschaft und Praxis stellen in ihren Beiträgen zentrale Entscheidungsfelder hinsichtlich der Preisstrategie, Preisinstrumente, Preisfindung und der Umsetzung von Preismaßnahmen auf Business-to-Business-Märkten vor. Erfahrungsberichte aus zahlreichen Branchen zeigen darüber hinaus konkrete Anwendungsbeispiele und Best Practices auf.

Product details

EAN/ISBN:
9783834915597
Edition:
2011
Medium:
Bound edition
Number of pages:
423
Publication date:
2011-03-15
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834915597
Edition:
2011
Medium:
Bound edition
Number of pages:
423
Publication date:
2011-03-15
Publisher:
Gabler Verlag
Languages:
german

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