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    Kundenintegration Und Kundenbindung: Wie Unternehmen von ihren Kunden profitieren (German Edition)

     
    From Katja Gelbrich
    Kundenintegration Und Kundenbindung: Wie Unternehmen von ihren Kunden profitieren (German Edition)

    Description

    Das Werk enth" wissenschaftlich fundierte sowie praxisorientierte Beitr", die sich mit folgenden Themenbereichen auseinandersetzen:

    " Kundenorientierte Produktentwicklung und Produktionskonzepte (Open Innovation, Mass Customization)

    " Customer Relationship Management (Kundenakquise, Kundenbindung, Marken- und Kundenwert)

    " Dienstleistungsmanagement

    Product details

    EAN/ISBN:
    9783834914729
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    220
    Publication date:
    2011-12-30
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834914729
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    220
    Publication date:
    2011-12-30
    Publisher:
    Gabler Verlag
    Languages:
    german

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