In the sale you will find especially cheap items or current promotions.
Want to part with books, CDs, movies or games? Sell everything on momox.com
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.