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    Diversity in European Marketing: Text and Cases

     
    Diversity in European Marketing: Text and Cases

    Description

    This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

    Product details

    EAN/ISBN:
    9783834914200
    Edition:
    2012
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2012-03-14
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783834914200
    Edition:
    2012
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2012-03-14
    Publisher:
    Gabler Verlag

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