Mobile Support in Customer Loyalty Management (Mobile Computing): An Architectural Framework

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Description

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Product details

EAN/ISBN:: 9783834914361
Edition:: 2009
Medium:: Paperback
Number of pages:: 260
Publication date:: 2009-08-01
Publisher:: Gabler Edition Wissenschaft
Languages:: english

EAN/ISBN:: 9783834914361
Edition:: 2009
Medium:: Paperback
Number of pages:: 260
Publication date:: 2009-08-01
Publisher:: Gabler Edition Wissenschaft
Languages:: english

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