Mobile Support in Customer Loyalty Management

Name: Mobile Support in Customer Loyalty Management
Brand: Gabler Verlag
SKU: 9783834914361-V
Price: 33.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Christian Zeidler

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Description

Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

260

Release Date:

2009-08-01

Publication Date:

2009-07-15

Publisher:

Gabler Verlag

Languages:

Original: English

ISBN10:

3834914363

ISBN13:

9783834914361

GPSR Manufacturer Reference:

[email protected]

Weight:

382 g

Height:

148 cm

Width:

210 cm

Thickness:

17 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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