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    Mobile Support in Customer Loyalty Management (Mobile Computing): An Architectural Framework

     
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    Mobile Support in Customer Loyalty Management (Mobile Computing): An Architectural Framework

    Description

    Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

    Product details

    EAN/ISBN:
    9783834914361
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    260
    Publication date:
    2009-08-01
    Publisher:
    Gabler Edition Wissenschaft
    Languages:
    english
    EAN/ISBN:
    9783834914361
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    260
    Publication date:
    2009-08-01
    Publisher:
    Gabler Edition Wissenschaft
    Languages:
    english

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