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    Aktuelle Forschungsfragen im Dienstleistungsmarketing (Fokus Dienstleistungsmarketing)

     
    From Bernd Stauss
    Only 1 items left in stock
    Aktuelle Forschungsfragen im Dienstleistungsmarketing (Fokus Dienstleistungsmarketing)

    Description

    Der Sammelband enthält Beiträge zum 13. Dienstleistungsmarketing-Workshop, der im Jahre 2008 vom Lehrstuhl für Dienstleistungsmanagement an der Katholischen Universität Eichstätt-Ingolstadt ausgerichtet wurde. Die Aufsätze geben einen Überblick zu aktuellen marketingpolitischen Fragen in Dienstleistungsunternehmen.

    Product details

    EAN/ISBN:
    9783834911612
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2008-12-11
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834911612
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2008-12-11
    Publisher:
    Gabler Verlag
    Languages:
    german

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    Used - good
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