Lernen in Standardisierungsprozessen: Eine Analyse der Etablierung technologischer Innovationen im Markt (Business-to-Business-Marketing)

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Andrea Hellwig stellt die zentralen Variablen des Lernens bzw. Wissens der Nachfrager technologischer Innovationen in Business-to-Business-Märkten in den Mittelpunkt der Untersuchung. Sie zeigt die zentralen Mechanismen der Wissensentstehung, -verwertung wie auch -entwertung in innovationsbezogenen Beschaffungsprozessen auf individueller wie auch marktbezogener Ebene auf.

Product details

EAN/ISBN:: 9783834911186
Edition:: 2008
Medium:: Paperback
Number of pages:: 255
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834911186
Edition:: 2008
Medium:: Paperback
Number of pages:: 255
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

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