Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche

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Description

Peter Thomas entwickelt eine umfassende Adaption des Mass-Customization Konzepts auf das Retailgeschäft der Finanzdienstleistungsbranche und zeigt, wie die Umsetzung einer Mass Customization unter Berücksichtigung der Eigenarten von Finanzdienstleistungen erfolgen kann.

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EAN/ISBN:: 9783834910981
Edition:: 2008
Medium:: Paperback
Number of pages:: 360
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834910981
Edition:: 2008
Medium:: Paperback
Number of pages:: 360
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

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