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    Besser erklären, mehr verkaufen: Ein Ratgeber für Techniker, Ingenieure und andere "Fachchinesen"

     
    From Andreas Dolle
    Only 1 items left in stock
    Besser erklären, mehr verkaufen: Ein Ratgeber für Techniker, Ingenieure und andere "Fachchinesen"

    Description

    Dieser "Ratgeber für Fachchinesen" zeigt, wie der Verkauf technischer Produkte ohne "Techno-Latein" funktioniert. Die Autoren gehen auf die typischen Probleme beim Verkauf komplexer Lösungen ein und beschreiben Strategien für das Beratungsgespräch zum Teil auf humorvolle Weise. Das Buch bietet eine sofort umsetzbare Schritt-für-Schritt-Anleitung, damit der Leser seine Gesprächsführung an das Verständnis seiner Zielgruppe anpassen und Kompliziertes vereinfachen kann.

    Product details

    EAN/ISBN:
    9783834910738
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    2009-09-15
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834910738
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    2009-09-15
    Publisher:
    Gabler Verlag
    Languages:
    german

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