Impulse für die Markenforschung und Markenführung

Description

Der Band umfasst die besten Beiträge des II. Markentages in überarbeiteter und erweiterter Form. Die Beiträge aus den Gebieten "Markenwirkungen: Konsumenten und ihre Marken", "Markenführung: Effektives und effizientes Management von Marken" und "Markenkontexte: Markenpolitik jenseits von Konsumgütern" setzen neue Impulse für die Markenforschung und die Markenführung.

Product details

EAN/ISBN:: 9783834910462
Edition:: 2009
Medium:: Paperback
Number of pages:: 254
Publication date:: 2008-11-25
Publisher:: Gabler Verlag
Manufacturer:: Unknown

EAN/ISBN:: 9783834910462
Edition:: 2009
Medium:: Paperback
Number of pages:: 254
Publication date:: 2008-11-25
Publisher:: Gabler Verlag
Manufacturer:: Unknown

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