Krisenmanagement und Kommunikation: Das Wort ist Schwert - Die Wahrheit Schild (German Edition)

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Krisen verursachen wirtschaftlichen Schaden und Reputationsverlust. Unternehmenskrisen werden vor allem dann zu echten Krisen, wenn es in der Kommunikation kriselt. Wie Sie die Kardinalsaufgaben zur Krisenbewältigung beherrschen und Fallen sowie Stolpersteine antizipieren, zeigt dieses Buch. Gelungene Beispiele, Grafiken und Cartoons veranschaulichen den Sachverhalt auf lebendige und kurzweilige Weise.

Product details

EAN/ISBN:: 9783834909480
Edition:: 2008
Medium:: Paperback
Number of pages:: 220
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834909480
Edition:: 2008
Medium:: Paperback
Number of pages:: 220
Publication date:: 2008-07-28
Publisher:: Gabler Verlag
Languages:: german

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