Marktsegmentierung in der Deutschen Unternehmenspraxis (German Edition)

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Description

Tobias Kesting und Carsten Rennhak rücken den Stellenwert von Segmentierungen, das Vorgehen bei der Ent¬wick¬lung und Umsetzung von Segmentierungs¬kon¬zep¬ten sowie die je¬wei¬ligen He¬raus¬forderungen, denen sich Unter¬neh¬men bei der Marktseg¬men¬tie¬rung gegen¬über¬sehen, in den Mittelpunkt ihrer Untersuchung.

Product details

EAN/ISBN:: 9783834908315
Edition:: 2008
Medium:: Paperback
Number of pages:: 188
Publication date:: 2012-09-20
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834908315
Edition:: 2008
Medium:: Paperback
Number of pages:: 188
Publication date:: 2012-09-20
Publisher:: Gabler Verlag
Languages:: german

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