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    Marktsegmentierung in der Deutschen Unternehmenspraxis (German Edition)

     
    From Tobias Kesting
    Only 1 items left in stock
    Marktsegmentierung in der Deutschen Unternehmenspraxis (German Edition)

    Description

    Tobias Kesting und Carsten Rennhak rücken den Stellenwert von Segmentierungen, das Vorgehen bei der Ent¬wick¬lung und Umsetzung von Segmentierungs¬kon¬zep¬ten sowie die je¬wei¬ligen He¬raus¬forderungen, denen sich Unter¬neh¬men bei der Marktseg¬men¬tie¬rung gegen¬über¬sehen, in den Mittelpunkt ihrer Untersuchung.

    Product details

    EAN/ISBN:
    9783834908315
    Edition:
    2008
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2012-09-20
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834908315
    Edition:
    2008
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2012-09-20
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €36.49
    Used - good
    €36.49
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