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    Multi-Channel-Communications- und Marketing-Management

     
    From Christin Emrich
    Only 2 items left in stock
    Multi-Channel-Communications- und Marketing-Management

    Description

    Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.

    Product details

    EAN/ISBN:
    9783834908551
    Edition:
    2008
    Medium:
    Paperback
    Number of pages:
    499
    Publication date:
    2008-02-26
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834908551
    Edition:
    2008
    Medium:
    Paperback
    Number of pages:
    499
    Publication date:
    2008-02-26
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €3.49
    Used - good
    €3.49
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