Multi-Channel-Communications- und Marketing-Management

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Description

Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.

Product details

EAN/ISBN:: 9783834908551
Edition:: 2008
Medium:: Paperback
Number of pages:: 499
Publication date:: 2008-02-26
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834908551
Edition:: 2008
Medium:: Paperback
Number of pages:: 499
Publication date:: 2008-02-26
Publisher:: Gabler Verlag
Languages:: german

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