Die Akzeptanz von Firmenkundenportalen: Eine empirische Studie der Einflussfaktoren

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Moritz Schwencke analysiert die Einflussfaktoren der Nutzung von Firmenkundenportalen, um die spezifischen Angebote verstärkt an den Bedürfnissen und Erwartungen der Kunden ausrichten zu können. Er entwickelt ein theoretisches Modell, um die Akzeptanz von Online-Medien gerade im Bereich des Internet-Banking mit Firmenkunden zu operationalisieren.

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EAN/ISBN:: 9783834908469
Edition:: 2008
Medium:: Paperback
Number of pages:: 228
Publication date:: 2008-01-24
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834908469
Edition:: 2008
Medium:: Paperback
Number of pages:: 228
Publication date:: 2008-01-24
Publisher:: Gabler Verlag

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