Up- und Cross-Selling: Mehr Profit mit Zusatzverkäufen im Kundenservice

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Description

Der Zusatzverkauf im Kundenservice hat in den letzten Jahren an Bedeutung gewonnen. Die Autorin, Expertin für Kundenkommunikation und Telefontraining, beleuchtet, wie man Up- und Cross-Selling im Unternehmen implementiert, Mitarbeiter optimal qualifiziert und ein verkaufsaktives Call-Center als Profitcenter organisiert. Das Buch vermittelt die wesentlichen Grundlagen für erfolgreiches Cross- und Up-Selling und stellt praktische Umsetzungsbeispiele dar.

Product details

EAN/ISBN:: 9783834907868
Edition:: 2009
Medium:: Paperback
Number of pages:: 159
Publication date:: 2008-11-25
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834907868
Edition:: 2009
Medium:: Paperback
Number of pages:: 159
Publication date:: 2008-11-25
Publisher:: Gabler Verlag
Languages:: german

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