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Interaktives Marketing: Neue Wege zum Dialog mit Kunden

 
From Christian Belz
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Interaktives Marketing: Neue Wege zum Dialog mit Kunden

Description

Die Autoren präsentieren und diskutieren innovative Dialogmarketing-Ansätze, Grenzen und Potenziale neuer Medien für das Customer Relationship Management sowie neuartige Nutzungsmöglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert.

Product details

EAN/ISBN:
9783834907400
Edition:
2008
Medium:
Bound edition
Number of pages:
545
Publication date:
2008-07-28
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834907400
Edition:
2008
Medium:
Bound edition
Number of pages:
545
Publication date:
2008-07-28
Publisher:
Gabler Verlag
Languages:
german

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