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    Direct Marketing (ZfB Special Issue)

     
    From Manfred Krafft
    Direct Marketing (ZfB Special Issue)

    Description

    Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen, wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt.

    Product details

    EAN/ISBN:
    9783834907288
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    177
    Publication date:
    2007-09-13
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834907288
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    177
    Publication date:
    2007-09-13
    Publisher:
    Gabler Verlag
    Languages:
    german

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