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Management der frühen Innovationsphasen: Grundlagen - Methoden - Neue Ansätze

 
From Cornelius Herstatt
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Management der frühen Innovationsphasen: Grundlagen - Methoden - Neue Ansätze

Description

Das vorliegende Buch gibt einen umfassenden praxisorientierten Einblick in die frühen Phasen von Innovationsprozessen, deren Vorgaben funktionale Eigenschaften von Produkten und Kosten bereits zu einem Großteil festlegen. Die 2. Auflage ist komplett überarbeitet und um weitere Beiträge ergänzt, die den rasanten Erkenntnisfortschritt der letzten vier Jahre widerspiegeln.

Product details

EAN/ISBN:
9783834903754
Edition:
2., überarb. u. erw. Aufl. 2007
Medium:
Paperback
Number of pages:
432
Publication date:
2007-01-16
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834903754
Edition:
2., überarb. u. erw. Aufl. 2007
Medium:
Paperback
Number of pages:
432
Publication date:
2007-01-16
Publisher:
Gabler Verlag
Languages:
german

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