Geist!: Die Kraft der klugen Köpfe in Management und Marketing

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Description

Geist ist etwas anderes als Wissensmanagement und gepflegter Small-Talk in Business-Zirkeln. Geist ist unbezähmbar und unberechenbar, speist sich aus individueller Erfahrung und prägt den unverwechselbaren Charakter. Holger Rust schildert zahlreiche Beispiele für die Kraft der "intellektuellen Wertschöpfung", ohne die ein Unternehmen, ein Projekt, eine Karriere in Zukunft nicht mehr denkbar sind. Provozierend, spannend - ein großes Lesevergnügen.

Product details

EAN/ISBN:: 9783834903280
Edition:: 2007
Medium:: Paperback
Number of pages:: 204
Publication date:: 2007-06-13
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834903280
Edition:: 2007
Medium:: Paperback
Number of pages:: 204
Publication date:: 2007-06-13
Publisher:: Gabler Verlag
Languages:: german

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