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    Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

     
    From Christian Belz
    Only 1 items left in stock
    Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

    Description

    Die Herausgeber zeigen auf, wie Unternehmen die relevanten Trends in Märkten und Marketing aufgreifen und mit gezielten Lösungen im Marketing wachsen. Zahlreiche Hinweise stammen aus der Innovationsarbeit des Instituts für Marketing und Handel der Universität St. Gallen mit Unternehmen wie BMW, BASF, E-ON, Henkel, Interbrand-Zintzmeyer&Lux, Ringier, McKinsey, Winterthur International, etc. Mit ergänzenden Beiträgen von renommierten Forschern und Visionären.

    Product details

    EAN/ISBN:
    9783834902825
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    489
    Publication date:
    2007-07-26
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834902825
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    489
    Publication date:
    2007-07-26
    Publisher:
    Gabler Verlag
    Languages:
    german

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