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    Praxisorientiertes Dialogmarketing: Konzepte - Instrumente - Fallbeispiele

     
    From Ralf Kreutzer
    Only 1 items left in stock
    Praxisorientiertes Dialogmarketing: Konzepte - Instrumente - Fallbeispiele

    Description

    Ralf T. Kreutzer verbindet die Perspektive des langjährigen Praktikers im Dialog-Marketing mit der Sicht des Wissenschaftlers. Er beschreibt die Grundlagen und Erfolgsfaktoren, die Informationsquellen und Instrumente des Dialogmarketing und stellt in vier Casestudies den Praxisbezug her.

    Product details

    EAN/ISBN:
    9783834905741
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    390
    Publication date:
    2009-03-25
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834905741
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    390
    Publication date:
    2009-03-25
    Publisher:
    Gabler Verlag
    Languages:
    german

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