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    McMarketing: Einblicke in die Marketing-Strategie von McDonald's

     
    From Willy Schneider
    Only 1 items left in stock
    McMarketing: Einblicke in die Marketing-Strategie von McDonald's

    Description

    McDonald's gilt als Paradebeispiel für erfolgreiches Marketing-Management. Der Autor erläutert - auch für Nicht-Ökonomen verständlich - die Marketing-Strategie von McDonald's sowie deren Hintergründe und Ziele.

    Product details

    EAN/ISBN:
    9783834901606
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    261
    Publication date:
    2007-01-16
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834901606
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    261
    Publication date:
    2007-01-16
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €18.99
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