Gabler Kompaktlexikon Werbung: 1.400 Begriffe Nachschlagen, Verstehen, Anwenden (German Edition)

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Description

Das Lexikon bringt Praktikerwissen auf den Punkt und bietet von der Konzeption einer Werbekampagne bis zur Erfolgskontrolle alles, was Sie für die tägliche Arbeit in der Werbepraxis benötigen.

Die 4. Auflage ist neu durchgearbeitet und dem fortlaufenden Begriffswandel der Werbebranche angepasst.

Product details

EAN/ISBN:: 9783834901484
Edition:: 4. Aufl. 2011
Medium:: Paperback
Number of pages:: 300
Publication date:: 2010-11-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834901484
Edition:: 4. Aufl. 2011
Medium:: Paperback
Number of pages:: 300
Publication date:: 2010-11-12
Publisher:: Gabler Verlag
Languages:: german

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