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    Der Kunde als Innovationspartner: Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern

     
    From Ralf Reichwald
    Der Kunde als Innovationspartner: Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern

    Description

    Innovationen, die auf Kundenwissen aufbauen, haben deutlich höhere Erfolgs- und damit Umsatzchancen. Dieses Buch zeigt anschaulich, wie Unternehmen Kunden konkret in Innovationsprozesse einbinden. Die Leser erhalten Anregungen und Werkzeuge an die Hand, um das kreative Potenzial ihrer unternehmensexternen Quellen für Produkt- und Leistungsinnovationen zu nutzen.

    Product details

    EAN/ISBN:
    9783834900708
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    184
    Publication date:
    2007-04-12
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834900708
    Edition:
    2007
    Medium:
    Bound edition
    Number of pages:
    184
    Publication date:
    2007-04-12
    Publisher:
    Gabler Verlag
    Languages:
    german

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