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    Praxishandbuch Internationales Marketing

     
    From Thomas Heilmann
    Only 1 items left in stock
    Praxishandbuch Internationales Marketing

    Description

    Das "Praxishandbuch Internationales Marketing" bietet einen umfassenden Überblick über die wichtigsten Themenfelder des modernen internationalen Marketing. Marketing-Entscheider führender Unternehmen beschreiben die zentralen Kernbereiche des modernen Marketing wie Brand Value Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.

    Product details

    EAN/ISBN:
    9783834900388
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    616
    Publication date:
    2006-04-25
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834900388
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    616
    Publication date:
    2006-04-25
    Publisher:
    Gabler Verlag
    Languages:
    german

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