Die Logik der Marke: Wie Sie systematisch Markenhöchstleistungen erzielen

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Das Buch vermittelt Instrumente, mit denen es Marken- und Marketingverantwortlichen gelingt, die optimale Markenidentität und die notwendige Budgethöhe analytisch und nicht nach Gutdünken abzuleiten. Die Leser erfahren, was global gesteuert werden kann und was lokal adaptiert werden muss. Außerdem bekommen sie Werkzeuge an die Hand, mit denen sie die Entwicklung der Marken nachhaltig messen können.

Product details

EAN/ISBN:: 9783834900302
Edition:: 2005
Medium:: Bound edition
Number of pages:: 187
Publication date:: 2005-09-27
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834900302
Edition:: 2005
Medium:: Bound edition
Number of pages:: 187
Publication date:: 2005-09-27
Publisher:: Gabler Verlag
Languages:: german

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